How to price white-label work for your agency.

Start with margin, not markup

Markup is a percentage on top of your cost. Margin is the share of the price you keep. They are not the same, and mixing them up is the most common pricing mistake.

To hit a target margin, divide your cost by one minus the margin you want: price = cost ÷ (1 − margin).

Example only, not a price list: if a job costs you 1,000 and you want a 40% margin, the price is 1,000 ÷ 0.6 = about 1,667. A 40% markup would give only 1,400, which is a 28.6% margin.

Three common pricing models

Flat project fee

One price for a defined job, such as a landing page. Easy for clients to understand. Protect yourself by defining exactly what is included and how many revisions.

Monthly retainer

A fixed monthly price for ongoing work, such as maintaining follow-ups. Gives you steady income. Agree what happens when the client asks for more than the retainer covers.

Performance-linked

Part of the price depends on results. Appealing, but risky: outcomes depend on things neither of you fully controls. If you use it, keep a base fee that covers your cost.

Costs people forget

• Your own time for briefing, reviewing and talking to the client
• Revisions beyond what was agreed
• Tools and platform fees
• Payment delays and any chasing you do

Questions to settle with any partner

1. What exactly is included in the price, and what counts as extra?
2. How many revisions are included?
3. How long does each job take, and what happens if it is late?
4. Who owns the finished work, and can you take it elsewhere?

With us, you set your client’s price and we tell you ours up front. See how a pilot works on our white-label services page, or compare options in white-label partner vs freelancer.